Digital Marketing Specialist
Build the skills employers are actively hiring for. Westlake College's Digital Marketing Specialist program prepares you to plan, execute, and measure marketing campaigns across the platforms businesses rely on most today.
About this program
Build the skills employers want with our 41-week, online Digital Marketing Specialist Diploma program. Led by live industry experts, this hands-on course delivers practical experience in SEO, SEM, social media marketing, content strategy, email marketing, and web analytics.
Graduate with a professional campaign portfolio and the confidence to launch your new career.
To learn more about program dates, tuition, and enrollment, contact Westlake College’s admissions team today
Course Description
Delivered fully online over 41 weeks, with live instructor-led classes, this program fits around your schedule while keeping you connected to expert instructors and a cohort of fellow learners throughout the course.
Through hands-on projects and real-world case studies, you’ll gain practical experience in SEO, SEM, social media marketing, content strategy, email marketing, and web analytics — building a portfolio you can show employers, not just a transcript.
Duration
- 41 weeks 1250 Hours
Program Type
- Diploma
Course Content
COURSE NAME | HOURS |
Introduction to Digital Marketing | 100 |
Search Engine Optimization (SEO) | 100 |
Pay-Per-Click Advertising (PPC) | 100 |
Social Media Marketing | 100 |
Email Marketing | 100 |
Content Marketing | 120 |
Web Analytics | 75 |
Conversion Rate Optimization | 60 |
Mobile Marketing | 90 |
Managing Sponsored Social media | 100 |
Data Management | 60 |
Copywriting | 40 |
Introduction to Blogging | 35 |
Virtual Project | 160 |
Final Exam and Review | 10 |
Career Opportunities
By the end of the program, you’ll be prepared for roles such as:
- Digital Marketing Coordinator
- Social Media Specialist
- SEO/SEM Analyst
- Content Marketing Associate
To learn more about program dates, tuition, and enrollment, contact Westlake College’s admissions team today.
Delivery Method
- Classroom (Instructor Led)
- Online
Admission Requirements
Ontario Secondary School Diploma or Wonderlic SLE Score of 18
If English is not a student’s first language, they must provide proof of English competency.
English Language Proficiency Requirements:
- IELTS – Minimum score of 6.0 with no subject test score lower than 5.5 or
- TOEFL – Internet-based test (IBT) – Overall 80 with the minimum in each component: Reading 20; Listening 20; Speaking 20; Writing 20 or
- CAEL: Overall, 60 No section below 60